As the world’s largest e-commerce shopping event, 11.11 or double eleven is expected to record greater sales due to brands usually roll out some incredible deals to attract consumers. In order to rake up record-breaking sales within this very special day, not only brands, but many parties such as e-commerce platforms and e-commerce enablers like Jet Commerce also take parts to meet their own goals that have been set throughout this festive season.

E-commerce enablers who provide end-to-end solutions for brands to promote and sell their goods in online marketplaces usually became much busier in preparing all the stuff prior to the main day of this shopping festival, ranging from planning the strategies to meet brands’ targets, to have to stay up all night monitoring the main day’s sales.

Despite the pandemic situation which indeed brings us unexpected challenges as the working pattern has been completely shifted to WFH, Jet Commerce managed to readapt the approach in celebrating this year’s peak season with newly-carved patterns that occurred due to pandemic. Let’s take a look on how we celebrated this year’s 11.11 extravaganza event.

INDONESIA

Preparation prior to 11.11 shopping festival

We believe that the end of year’s shopping festivals (11.11 & 12.12) are the decisive battles that will lead us to victory in this year’s war. We recognize the key to win this battle is indeed Jet Force, our persistent employees who strive for Jet Commerce’s best performance. Therefore, we have to keep them fully armed prior to sending them to the battlefield.

Long before the battle begins, we sent them moral supports, healthy packages, snacks, symbolic properties, all delivered directly to their doors.

Since we have been separated by distance for months, we decided to hold our very first on-air radio, live-streamed on our YouTube channel, to keep them accompanied on their busiest night, the peak night of 11.11 festival.

Before this pandemic, Jet Commerce used to had a tradition of celebrating the peak night of the festival by having a small party in a fantastically decorated room. But still, we wouldn’t let our beloved Jet Force lose the feeling of our togetherness even though this year’s peak night happened in very different circumstances.

The video below shows how we kept the flames of our togetherness on this super important night alive.

Countdown to the peak night of 11.11 shopping festival at the Jet Commerce’s Fulfillment Center

In welcoming the main day of 11.11 shopping festival, Jet Commerce didn’t only depend on back office employees working from home, but also our frontline troops who ensured the smooth running of the operations at our Fulfillment Center.

This troop was even divided into 2 work shifts during the day and night to face this battle. Of course, we didn’t let them go forward without our supports, snack corners and various entertainment through Jet Force radio, have been prepared to accompany their night until the countdown towards the D-day.

A glimpse of 11.11 Shopping Festival moments at Jet Commerce Regional

The excitement is not merely in Indonesia, where our headquarter is located, but also in various other countries where Jet Commerce is present. Not much different, Jet Force in other countries also shared the same passion and vision towards the peak day of the festival.

CHINA

The excitement from China’s team during the 11.11 shopping festival

The ambience was lighted up through the snack corner, customized attributes, and vibrant office decoration

VIETNAM

The excitement that radiates from togetherness and teamwork in Vietnam when posing on the photo wall with customized uniforms

THAILAND

Cheerfully decorated room as if ready to bring Jet Force in Thailand to party, celebrating their achievements of this year’s shopping festival