Pre-match Briefing Towards 11.11 & 12.12 Shopping Festival
Annisa Ayu Chrisnadila
8 October 2019
Peak season in ecommerce industry has come. Quarter four is our time to gear up for the grand 11.11 & 12.12 shopping festivals series. As the most anticipated campaign of the year, we need a profound preparation to hit our target and Jet Commerce started with a kickoff meeting.
On October 8th 2019, Jet Commerce held a kickoff meeting to gather every department and synchronize our business plans in advance for 11.11 and 12.12. For the opening, Webber Chen, Managing Director of Jet Commerce described our headway, role and strategy in online shopping festivals. Here are the final takeaways you can take note for:
Jet Commerce lookout for the past year
Looking back to one year ago we have passed succession big campaign such as 12.12 (2018), Ramadhan (2019), Mid-year and 9.9 campaign (2019). Not only big campaign, we also involve in ecommerce platform’s activity such as Super Brand Day or Super Brand Festival and actively making headway with marketing strategy like online exclusive product.
Online shopping festival drives ecommerce growth
In a bigger view, according to Bloomberg’s article, the internet economy in Southeast Asia keeps growing year by year with ecommerce remains the brightest spot in Southeast Asia’s internet economy and blazes through $38 billion, turbocharged by shopping festivals. Thus, ecommerce market projected to $153 billion by 2025.
Online promotions draw consumers to shop on ecommerce apps and websites, that’s why numbers of online transactions can multiply on online shopping festivals and share huge outcome to the growth of ecommerce.
Meanwhile, for Webber, mega campaigns like 11.11 and 12.12 not only bring fortune to consumers but also for ecommerce players like us (ecommerce enabler). From his perspective, online shopping festivals help us projecting business in next year. Including setting a benchmark such as the GMV amount of 11.11 and 12.12 will be the next year’s average value and opens the opportunity to form hero SKU.
Jet Commerce’s game plan for 11.11 and 12.12
Just like our favorite soccer team who uses game plan on every match, so did us. We have created a game plan to support our race in 11.11 and 12.12. First thing first, we depend on our team. Mega campaigns will drain our energy and mind so it’s important to taking care of our team members to avoid burn out. Secondly, test the peak number. Thanks to 9.9 and 10.10 we can learn and improvise to see what works and doesn’t work for a campaign. Third, find hero SKU which will lead to the last step, creating a success story.